It’s the on-the-go magic wand – the miracle worker for when you have no time to do a full-out eye look.  It opens up the eyes, making your whole appearance look more alert and awake. Mascara is the number one tool by many women to enhance and define eyes in one go.
 
Where it came from:
Mascara can be traced back to Ancient Egypt in the form of kohl, which was used to darken lashes, and brows. Through Egypt’s influence, kohl usage persisted throughoutthe Babylonian, Greek and Roman Empires.
 
Makeup was considered unsightly and uncouth in Western culture until the Victorian era. During the Victorian era, social opinion shifted radically towards the use of cosmetics, and women were known to spend a majority of their day occupied with beauty regimens.  This includes emphasizing eye looks, especially through darkening and lengthening lashes. 

 

All mascaras aren’t the same!
 
Mascara actually takes various forms, but all of them contain the same basic components of pigments, oils, waxes, and preservatives.  It can come inliquid, cake, orcreamforms and colours other than brown or black – something you may want to experiment with. 
 

  • Liquid Mascara – This is the one most of us think of when it comes to mascara. Inside a tube with an attachable wand applicator in the tube cap, it’s the mostpopular and common form of mascara.
 
  • Cake Mascara – Yes, there is such thing as a cake, powder mascara! Cake mascara is made intoa compactpowderform.  It is applied with a tool similar to an eyebrow brushand is often more expensive than liquid mascara.Choose to cake if you want more control and buildability when applying – we think you’ll be pleasantly surprised.
 
  • Cream Mascara – This mascara holds acream consistency put into a tube that comes with a separate wand applicator.Whether you’re using it for a day or night look, cream mascaras will leave your lashes looking full and glossy.
 

The key to selecting a good mascara is to finda specialized type for the specific effect you want. The resins and waxes in a curling mascara lift and bend straight lashes, while the lengthening formula’s nylon fibers act as extensions on short ones.
 
The brush also matters in determining the look of your lashes: if it's big and bushy, that's how your lashes will look. A brush with spiky plastic bristles separates the lashes to create a Twiggy-like effect.
 
Application Tips:
 
For full lashes
Use an eyelash curler before you apply mascara to help lift your lashes. Apply mascara to both the upper and lower lashes. Then, wiggle thevolumizing mascara’s brushagainst the roots of the lashes and pull it through. Finally, swish your wand windshield-wiper style across your upper lashes to beef them upandto give the eyes an elongated look.
 
For length and definition
Two coats of lengthening mascara—such as the Acymer Full Lifting Mascara—are a quick fix for a stubby fringe. Start by squeezing the wand in a paper towel. Apply to both eyes and let the mascara dry completely before your second swipe. Shimmy the brush into your lash line and swiftly pull it through the lashes to separate the lashes and make the eyes look bigger.


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